10 quick tips to building links to your site
Tuesday, September 11th, 2007From my travels around the net and trying out everything, I think I have the 20 best free techniques to promoting your website.
- Content is king. Offer good content regularly
- Regularity is also kind when it is about visitors and our site. Keep them interested. One well researched post a week is better than 4 of the garbage variety. Of course 4 well researched posts a day are better than both.
- Use links to your site (different pages in it) in email signatures, forum signatures and any other signatures you can.
- Submit your site to relevant free directories, but no need to go overboard hunting for directories. Begin with the king of them all - http://dmoz.org
- Read around on sites related with the subject of your site and see what people are talking about. You can even react to them on your site.
- Provide links freely to excellent content, and even outbound links are an asset. Readers count on you to discover outstanding stuff for them and they come to you rather than waste time hunting. Plus, I have often had visitors searching for one of the sites I linked to and a keyword that my site had, because the keyword was there, and that link was there.
- Rewrite old and boring pages. Seriously, they are already indexed and they are useless crap sitting and hogging server space. Why not update them with good keyword rich content and let the search engines discover those changes and re-rank them?
- Offer easy reasons and ways for people to link to your site. Provide link text, mind catching content and let the rest happen. It does happen.
- Submit articles to directories. Watch out for my upcoming article on free and effective ways of doing it.
- Offer downloads that can be traced back to your site. These can quickly and easily be compiled with old content sitting around on your site or computer at home.
- Maintain a newsletter. Nothing like an interesting newsletter to catch the interest of people.
Most of all, don’t go overboard with promoting links all of a sudden, only to fizzle out when the next thing catches your fancy. Be consistent and you will see consistent results. No use for traffic to spike up for a week or two and crash again. Much better to add one or two really useful links a day (or even less frequent) and be able to afford the interest and effort for it than spam directories already full of spam, or add hundreds of links indiscriminately.
I am like you are, and it is working for me. Stay tuned as I share more discoveries on this space.
